On Tue, 23 Jan 1996, Richard Layman wrote:

> For many years, Mobil took ads out on the OpEd page of the NYT.  Of
> course, they were memorable because (1) it was the NYT and (2) other
> newspapers don't (usually) do so.  I have noticed that other companies
> occasionally run ads on that page, none with the frequency of Mobil.

Richard,

As I recall, these were so-called "institutional" ads, not commercial 
(e.g. product-promoting) advertisements.  That is, they promoted the 
Mobil image, not its gas, oil motor club, or services.

I would liken these ads to what you find on PBS (in fact, Mobil does 
sponsor programs like Masterpiece Theatre in the same manner - without 
pushing products) and Public Radio stations.

There's a difference, no?

- -lee-

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