Subject: Re: Standard size for web adv... From: Milwnews@aol.com Date: Fri, 15 Sep 1995 19:46:03 -0400

In a message dated 95-09-13 03:00:38 EDT, outings@netcom.com (Steve Outing)
writes:

>Cyberspace and the Web may be vast, but the very average screen I'm looking
>at 
>now is 14 inches (if you actually measure the image area, it's 9-1/2" x 7").

>That presents a serious limitation in how you design teaser ads that will 
>pull you into a full advertising Web site. I don't find it silly at all.

Picking up on what Steve said, I also think that even the term "ad size,"
which is a print holdover, is out of date. Trouble is, that's the way
advertisers and newspapers traditionally think.  Nor does the length model of
TV ads work as some sort of standardization model in this area. Suspect we
need to explore more deeply and more capably exactly HOW advertising can be
integrated and what sort of levels of attention warrant rate cards before we
talk about standard sizes or prices. We may find that a small teaser ad at a
particular place of linkage is worth far more than a full screen iconographic
wonder.

Dominique Paul Noth

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End of online-news-digest V1 #341
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