Subject: Re: If only our publishers . . . From: rosalind@harrison.win.net (Rosalind Resnick) Date: Mon, 18 Mar 1996 12:40:07

>Probably, most of us would do likewise if we were suddenly put in
>publisher's roles. In fact, those of us whose salaries are paid by news
>products that *do* produce revenue might actually be grateful our publishers
>aren't spending too much money too soon on news products that don't, if we
>thought about it for a minute.
>
Exactly, Stan! Just because publishers *can't* make money off
shovelware doesn't mean they *can* make money off original content
(see the ongoing discussion of the Wired article)! Fact is, the most
profitable online publishing operations today are search engines --
the guys who make their money pointing everybody to our sites. What
can publishers do to compete? Follow AOL's lead and create virtual
communities where our readers want to hang out! 

Rosalind Resnick
Editor and Publisher
Interactive Publishing Alert
http://www.netcreations.com/ipa/
718-237-1624



------------------------------

End of online-news-digest V1 #563
*********************************


From owner-online-news-digest@marketplace.com Tue Mar 19 18:08:14 1996
Received: from marketplace.com (majordom@marketplace.com [199.45.128.10]) by cnj.digex.net (8.6.12/8.6.12) with ESMTP id SAA11259 ; for ; Tue, 19 Mar 1996 18:08:11 -0500