Subject: Re: Open Text explains Preferred Listings From: slainson@rmii.com (Suzanne Lainson) Date: Mon, 24 Jun 1996 16:38:56 -0600

>If you've seen what our live Preferred Listings look like, you know that
>we've carefully positioned the service so that the user clearly
>understands that those special listings are paid for, and that they were
>not generated by the heuristics of our relevance ranking. Only the free
>listings are numbered. You can view our beta test Preferred Listings by
>searching for the word "web" or "advertising".

The reason people jump to conclusions is that the original promo about the
service leads one to believe that OpenText's preferred listings will appear
first among retrieved listings. I am reposting the original description.


>If you're like us, you know that getting your site to pop up first on
>>>a search results page is the Holy Grail of Web promotion! And, if
>>>you're like us, you know how frustrating it is when a competitor pops
>>>up there instead... They are getting _your_ visitors.
>>>
>>>What if you could guarantee top placement on the search results
>>>page? That'd be pretty valuable. Well now it's available and its
>>>inexpensive to boot! Recently, the Open Text full-text search engine
>>>introduced Preferred Listings (tm), which lets you buy the top spot
>>>to gain exposure and drive more traffic to your site. Preferred
>>>Listings works just like the Yellow Pages. You simply choose a search
>>>term -- for example, "travel" or "hosting" -- and Open Text
>>>guarantees your Web site a priority listing whenever a user searches
>>>for that phrase or keyword.

It says TOP PLACEMENT on the search RESULTS. It says nothing about it being
distinctive from search results to avoid confusion among searchers.

Suzanne

Suzanne Lainson         SportsTrust             Integrated Marketing
slainson@rmii.com       P.O. Box 2071           Sports and Event Marketing
303 473-9884            Boulder, CO 80306       Online Marketing  


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