Subject: Re: Blurring the lines From: slainson@rmii.com (Suzanne Lainson) Date: Mon, 7 Oct 1996 15:21:06 -0600

 As
>much as I concur with you about the importance of continuing to publish
>powerful still photos in print, the truth is that the number of venues for
>delivering a lot of truly meaningful photojournalism in print is on the
>wane. More and more we see compelling visual reportage being upstaged in
>print by infotainment and 'celebrity journalism.'

Before I would totally embrace new technology for its own sake, I would try
to fully understand trends. For example, is the fact that people are
obtaining their news more from television than newspapers solely an
indication that they prefer moving pictures to printed pictures, or is it
also an indication that television allows them to do other things while
they obtain their news. Trying to duplicate television on the web might not
be desirable if the viewer is more interested in efficiency than in visual
action.

Then isn't there the cost factor? Sometimes I would think you might want to
go with the cheapest format. It costs a lot less to put together a book
than to fill up a CD with photos and music you have to obtain rights to.
And it costs a lot less to write a magazine article than to film a movie
based on it.

And then the matter of speed. If multimedia is faster than writing, that's
great. But if it results in slower response to news, that might be less
desirable.

Suzanne

Suzanne Lainson         SportsTrust             Integrated Marketing
slainson@rmii.com       P.O. Box 2071           Sports and Event Marketing
303 473-9884            Boulder, CO 80306       Online Marketing
For a free subscription to "Sports News You Can Use," send me an email.


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