Subject: Re: Murdoch From: dwhite@april.iii.net (Donovan White) Date: Fri, 30 Jun 1995 12:26:21 -0400

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"G.S. Aikens"  wrote:

>I just read that Murdoch hired the editor in chief of TV Guide, Anthea 
>Disney, as the top editor at Delphi.  
>
>On the one hand, such a move makes it clear that Murdoch "Just Doesn't Get 
>It".  I mean...really...the head of TV Guide.  How dumb.    
>

Real dumb. Imagine, hiring the editor of the biggest circulation magazine in
the country to head your online operation. What possible connection could
there be between online efforts and a highly successful publication that
features incredibly high market penetration of online's target market -
sitting in more living rooms and dens than any other publication - an
effective mix of editorial, advertising, and customized database listings
published on a weekly schedule; and widespread, grassroots distribution.

What could the man have been thinking of?

dw

        Donovan White

        Online Information Development and Design

        dwhite@iii.net           DonovanWhite@ichange.com

        (508) 597-5321           (508) 597-3285


From msmithbe@iway1.iw.net Fri Dec 22 07:48:03 1995
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