Subject: Repeat: Assist me in design of newspaper new media publication From: outings@netcom.com (Steve Outing) Date: Thu, 6 Jul 1995 16:55:36 -0700

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When I first posted this a week and a half ago, many of you were at Connections 
in Atlanta. Since you may have missed this, I'm posting it again. 
TIA for helping me out with this project, and apologies for those receiving 
it a second time. I think you'll find the end product will be important to 
you.  --Steve

-----------
Dear newspaper-industry new media colleague:

I am working as a consultant to a major publisher to design a newspaper new 
media/interactive services trade publication. This will be a publication you 
will want to read because it will be targeted at you as a newspaper new media 
professional or news executive responsible for approving new media projects at 
your company. We need your help in designing a product that will be useful to 
YOU. (Sorry, but at this point I can't reveal the publisher's identity.)

I would appreciate it if you could take a few minutes to fill out this 
questionnaire to help us figure out your needs. It will take only a few minutes 
to complete these questions, and there is space for you to include suggestions 
for areas of coverage, specific story ideas, etc. 

***IMPORTANT***: Please reply to me PRIVATELY with your answers. If you're 
receiving this via the online-newspapers list, when you hit Reply, 
online-newspapers will automatically be in the To: field. Please change it so 
that you reply only to Steve Outing at outings@netcom.com 

Thank you!
Steve

MARKET RESEARCH QUESTIONNAIRE:
------------------------------
1) Tell us what professional/trade publications and newsletters you read. 
After each publication name, please rate (on 1-5 scale, with 5 being the best) 
how useful it is to you in your role as a newspaper new media professional or 
newspaper executive.

Publication: _________________________________ Rating: ______
Publication: _________________________________ Rating: ______
Publication: _________________________________ Rating: ______
Publication: _________________________________ Rating: ______
Publication: _________________________________ Rating: ______
Publication: _________________________________ Rating: ______
Publication: _________________________________ Rating: ______

2) How much money do you spend annually subscribing to these print publications?
__ Less than $100
__ $100 to $500
__ $500 to $1,000
__ More than $1,000

3) What other sources of new media industry news do you use? (check all that 
apply)
__ Internet mailing lists or newsgroups (online-news, online-newspapers, 
   CARR-L, etc.)
__ MediaInfo/Planetary News Commercial Online Newspapers Resource Directory 
   (Steve Outing's e-newspapers Web site)
__ NAA forum (America Online)
__ NAA World Wide Web site
__ Other: ______________________________________________________

4) How much time a week do you spend reading professional print publications?
__ 0-1 hour
__ 1-3 hours
__ More than 3 hours

5) How much time a week do you spend utilizing online industry resources?
__ 0-1 hour
__ 1-3 hours
__ More than 3 hours

6) If a print trade publication existed that was targeted at newspaper new media 
professionals ...
* Would you read it if it was free? Yes __  No __
* Would you subscribe to it if there was a charge? Yes __  No __  Maybe __
* How much would you be willing to pay for it? $______

7) What information would you like to see in a newspaper industry new media 
publication? 
   Please rank the following categories on a scale of 1-5 (5 being the best).
__ How-to articles. (how to write HTML, CGI; how to negotiate with an online 
   service; how to integrate your online and audiotext services; etc.)
__ Product reviews. (software authoring tools; server systems; etc.)
__ Interviews with new media movers and shakers.
__ Interviews with managers of successful new media projects. 
__ Coverage of long-term new media trends.
__ Columnist on major online services newspaper activity. (AOL, CompuServe, 
   Delphi, eWorld, Microsoft Network, Prodigy.)
__ Columnist on BBS world newspaper activity.
__ Columnist on Internet/World Wide Web newspaper activity.
__ Columnist on new media management issues.
__ Columnist on online advertising.
__ Columnist on long-term new media trends. (flat-panel tablet, etc.)
__ Guest columns by industry notables. (Roger Fidler, Walter Bender, Peter 
   Cox, Uzal Martz, etc.)
__ Monthly industry activity summary. (who launched an online service this 
   month; news of major enhancements to sites; installations; etc.)
__ People column. (new position announcements in new media field.)
__ News briefs. (summary of relevant industry news from the last month.)
__ Vendors directory.
__ Classified ads. (job openings, positions wanted, industry services, equipment 
   for sale, etc.)
__ Conference calendar.
__ Summaries of relevant new media conferences.
__ Letters to the editor.
__ Advice columnist. ("Dear Abby" for new media professionals.)
__ Digest/summaries of online forums devoted to new media. (online-news, 
   online-newspapers, CARR-L, etc.)
__ Resource guides. (listings of information resources for the industry, etc.)
__ Other: _________________________________________________

8) What information is missing from your current professional pubs? Can you 
point to areas of new media information that you would like to receive but 
find that they are not available?

9) Please give us your wish list for the perfect new media publication. What 
components would make this publication a) worth your time to read, and b) 
so compelling and useful that you would look forward to its arrival each month? 

10) What specific stories would you like to see covered?

11) Do you have access to the Internet's World Wide Web?  
__ Yes
__ No

12) Does your newspaper operate ... (check all that apply)
__ Online service
__ Audiotext service
__ Other interactive service: _______________________________________

13) OPTIONAL: 
Name _______________________________   Title: ___________________________
Company: ___________________________   Phone: __________________________

Thanks for your time. Your answers will help us design this publication so that 
it truly meets the needs of newspaper new media professionals. Please remember 
to reply ONLY to me, not the list. 

---------------------------------------------------------------------------
Steve Outing                                  Planetary News
outings@netcom.com                            El Cerrito, California
owner-online-newspapers@marketplace.com       voice: 510-236-2119
owner-online-news@marketplace.com             fax: 510-236-2118
            http://www.mediainfo.com/edpub/e-papers.outing.html
--------Author: 1995 Online Newspaper Report; 800-488-4345 to order--------



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