Subject: Re: Annual reports online should be easy From: mchoate@nando.net (Mark Choate) Date: Mon, 17 Jul 1995 09:51:11 -0500

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>To create these PDF files, you run your application's PostScript output
>through
>a program called Distiller and add hypertext features and TOCs to the
>resulting
>PDF document. Should take an hour. The user just needs the free Acrobat Reader
>(Mac, Win, DoOS and Sun Unix). The resulting product maintains the look
>and feel
>of your company's image. For the life of me, I can't figure out why anyone
>would
>convert a carefully crafted piece of literature into ASCII text if they didn't
>have to.

We're looking into the possibility of using PDF files to enable us to put
our display recruitment advertising on the Web. We're faced with a similar
dilemma -- just put the ASCII text on-line and lose all the formatting, or
use PDFs. We've found that simply scanning an ad (or a company report, for
that matter) and putting it on-line as a GIF file makes for an entirely
illegible document.

Are any other papers using or considering PDF files? What have your
experiences been?


>True, I work for Adobe, but this is _why_ I work for Adobe.
>
>Gary Cosimini
>gcosimin@adobe.com

Mark Choate                                         (voice) 919-836-5719
The News & Observer                                   (fax) 919-836-2897
Classified New Media Manager                  (e-mail) mchoate@nando.net



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