Subject: New Century Network From: davem@staff.pnpa.com (Dave Morgan) Date: Thu, 20 Apr 95 14:57:10 EDT
How the Web Was Won
Subject: New Century Network
From: davem@staff.pnpa.com (Dave Morgan)
Date: Thu, 20 Apr 95 14:57:10 EDT
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It seems to me that regardless of how the New Century Network plays out on
the ground--whether as a real business, a content provider, a national
online advertising house, a standards creator, or just a bunch of
links--that the announcement has already had the desired effect.
Any national advertisers currently operating online, or considering it, will
freeze (at least momentarily). Any newspapers currently considering hooking
up with one of the proprietary online services will freeze (probably longer
than momentarily). Creation of the New Century Network, whether or not it
fully develops, means at least that newspapers have the spotlight. NCN can
make the market, all newspapers can run with it and leverage their local
franchises.
I think that it is significant that USA Today Online's print ads make no
mention at all of Compuserve, and I don't believe that their web site omits
references to Compuserve as well. It's now the newspaper industry's turn.
_______________________________________
Dave Morgan
Director of New Media Ventures
PA Newspaper Publishers' Assoc.
davem@staff.pnpa.com
717-234-4067 x222
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