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"The only cost being lowered on the Internet is the physical
production costs; I still pay writers, designers, editors,  
copyeditors,
production people, photographers and many others. I still need  
hardwware
and software."

Mike, isn't true anymore that there is the rule of the first copy in  
the newspaper business?  If your sells on the web give you marginal  
income on new users, using  products whose costs are covered by  
another phase of the work-cycle  (see the paper newspaper  
production), this can mean that your unitary costs are driving down.  
This is why I tend to believe that the traditional newspapers will  
have a cost advantage in the new market, as compared to completely  
new publications.  Of course the matter is  VERY different if you are  
selling completely new information on the net. And they are very  
different too, if you are not looking for new market segments, but  
only changing  channel of  news distribution to the same market.

Regards
Andreina Mandelli
EPH school of journalism, Indiana University, Bloomington (IN) - std  
disclaimers

---------------------------------
Please come and visit my VIRTUAL AND GLOBAL CLASS (still under  
construction) in mass communication studies at this web address:
http://www.journalism.indiana.edu/~amandell/myhomep.htmld/index.html

"IF I SPOKE A BETTER ENGLISH I COULD NOT SPEAK ITALIAN SO WELL"

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