Subject: Re: Message to Price ratio? From: cassidy@panix.com (Michael Cassidy) Date: Thu, 20 Apr 1995 15:11:11 +0100

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At 7:30 PM 4/19/95, amandell wrote:
>
>Mike, isn't true anymore that there is the rule of the first copy in
>the newspaper business?  If your sells on the web give you marginal
>income on new users, using  products whose costs are covered by
>another phase of the work-cycle  (see the paper newspaper
>production), this can mean that your unitary costs are driving down.
>This is why I tend to believe that the traditional newspapers will
>have a cost advantage in the new market, as compared to completely
>new publications.  Of course the matter is  VERY different if you are
>selling completely new information on the net. And they are very
>different too, if you are not looking for new market segments, but
>only changing  channel of  news distribution to the same market.
>

Well I'm not in newspapers anymore so I'm not sure what they all are
planning. We are finding two things for magazines; if its not a breaking
news story the information can age and become useless to the reader -- the
quality of a restaurant can change in a year, so ther are 3 options review
again; date the review and warn the reader; remove the review until you can
revisit the restaurant. So what seems like recycled material suddenly
starts costing beyond to maintain. Also I don't beleive successful W3 sites
will be just recylced material; reading 15k word stories in my screen
doesn't excite me. I think a W3 magazine will not just be the magazine
shoved intack online -- one of the reasons Acrobat doesn't excite me. Its
more than readers being able to communicate with you; its a different
concept of page and layout; its a different reading experience. I keep
reminding people here that We are starting a new "magazine" and it will
have all the problems a start up always has; long hours and high costs and
concept changes every other day as we learn what we are trying to present
and what works out here.

Mike Cassidy

           Pi/nta Guinness le d'thoil!!!  Go raibh maith agat.
                          cassidy@panix.com



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