Subject: Re: (Fwd) Re: Caches, proxies, hit reporting, and online services From: jeff@wired.com (Jeffrey Veen) Date: Thu, 4 May 1995 18:59:06 -0700

Cc: sjvn@access.digex.net, online-news@marketplace.com
Sender: owner-online-news@marketplace.com
Precedence: bulk
Status: RO
X-Status: 

At 4:48 PM 5/4/95, Josh Hartmann wrote:
>The way advertising is (or at least should be) sold is by the number of
>times the advertiser's button gets downloaded. So if the button is called
>"ad.gif" then that image shows up 50,000 times in the logs, then that's how
>many people saw that ad.

That's not true. If the image shows up 50,000 times, that means it was
requested 50k times. It does not mean the image was seen by 50k people. In
fact, it *could* have been one person hitting the Reload button 50k
times....

____________________________________________________________________________
Jeffrey Veen, HotWired                   http://www.hotwired.com/Staff/jeff/
jeff@hotwired.com                                      San Francisco, CA USA



From owner-online-news@marketplace.com Sat May  6 00:21:07 1995
Received: from marketplace.com by cnj.digex.net with SMTP id AA18243
  (5.67b8/IDA-1.5 for ); Sat, 6 May 1995 00:21:04 -0400
Received: (from majordom@localhost) by marketplace.com (8.6.12/8.6.12) id TAA09106 for online-news-outgoing; Fri, 5 May 1995 19:47:44 -0600
Received: from gold.interlog.com (jjlinden@gold.interlog.com [198.53.145.2]) by marketplace.com (8.6.12/8.6.12) with ESMTP id TAA09101 for ; Fri, 5 May 1995 19:47:41 -0600
Received: (from jjlinden@localhost) by gold.interlog.com (8.6.10/8.6.10) id VAA05873; Fri, 5 May 1995 21:48:21 -0400